Tagged as: data
04Nov Social e-mail creates loyalty and customer engagement
Brands use social media in two major ways: creating a social presence on networking sites to communicate with consumers and monitoring what’s being said about their brand online. Both activities are important, but neither provides an easily repeatable and scalable way to turn a brand’s social media marketing learnings into targeted f
19May Advertising call measurement key to campaign management
Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results. As executives continue to adapt to flat or shrinking budgets, they are also searching for ways to prove the value and ROI of their programs.
19Apr Reducing the risk of an email data breach
The recent headlines about email data breaches have probably caused you to stop and think twice about your security procedures and policies. No system is perfectly secure, but there are a few steps you can to increase your odds of avoiding a breach. At your Email service provider (ESP), a favorite target of hackers, take these precautions to