Tagged as: data
Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results. As executives continue to adapt to flat or shrinking budgets, they are also searching for ways to prove the value and ROI of their programs.
The recent headlines about email data breaches have probably caused you to stop and think twice about your security procedures and policies. No system is perfectly secure, but there are a few steps you can to increase your odds of avoiding a breach. At your Email service provider (ESP), a favorite target of hackers, take these precautions to