Tagged as: engagement
Ultimate success (or failure) with direct mail campaigns still boils down to four basics tenets 1. Lists and data; 2. Offers/messaging; 3. Creative and copy; 4. Timing Most companies skip the first two points, which set the stage for your outcome, and jump right into new “killer” creative which will “wow” potential readers.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer according to Marin Software’s study “State of Mobile Search Advertising in the US 2012.” The study anticipates 25% of Google’s US paid search clicks will come from smartphones and tablets by December
Interested in optimal ways to generate and apply marketing intelligence to deliver relevant and engaging customer experiences? Welcome to “Local Digital Marketing 101”: 1. Web browsers provide header information about visitors to a website The IP address denotes the basic location. You can use that to present different information to
A recent survey by Epsilon and the Direct Marketing Association found that consumers overall open rates for e-mail remains consistent at 22% in Q3 of 2010, but a particular subset of e-mails receive much more attention and action from readers. Service or transactional messages, such as purchase confirmations, account service messages or trigger
Employing user-generated digital content in consumer-facing contests not only increases response rates but creates a more authentic audience experience. Several leading brands have recently launched online initiatives encouraging consumers to upload personal stories, essays and photos to compete for various prizes. The result: real, credible, b