Tagged as: sales
18Nov Content Marketing is the key to filling your B2B Sales Funnel
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies need to embrace content marketing to boost their lead generation efforts. “Informative, nonpromotional content in the form of webinars, white papers, videos, blogs an
14Jul It’s not just about leads anymore
B-to-b marketers are the gurus of lead generation, nurturing campaigns and measuring actions to develop marketing qualified leads. Yet, revenue-focused companies realize they need support from multiple people within a prospective company to close a sale. When was the last time you sold to just one person at an account? In the coming year, b-to-b