Tagged as: USPS
14Aug Holiday USPS QR code promotion in the works
The U.S. Postal Service plans to offer a postage discount to online merchants that include 2D barcodes as part of their direct-mail campaigns leading up to and through Cyber Monday, four days following Thanksgiving this year. A 2% discount will be given on standard and first class letters, flats (catalogs) and cards sent out between
26Jul USPS Picture Permit program open for registration
The U.S. Postal Service has opened online registration for its Picture Permit option, allowing commercial mailers to include logos, trademarks, brand images and other kinds of marketing designs in the postage information area on mail pieces. For an extra penny for first-class letters and cards, and two cents extra for standard-mail letters, permit
31May Details of upcoming USPS mobile promotion
The U.S. Postal Service’s upcoming 2-D barcode incentive program for direct mail has been simplified from last summer’s inaugural promotion but has new marketer requirements based on mobile best practices. Like last summer’s version, the 2012 Mobile Commerce and Personalization Promotion, running July through August, will discoun
10Apr New USPS mobile barcode incentive campaign
The U.S. Postal Service (USPS) will initiate a another program this summer incentivizing businesses to incorporate 2D mobile codes on their direct marketing fliers. Between July 1 and August 31, participating companies will receive a 2% discount on commercial mail containing a mobile barcode that leads to a website that either facilitates mobile co
29Feb USPS offering free additional ounce for commercial mailings
In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate. Although businesses using automated presort letters are typically mailing bills or transactional statements, the new pricing will allow them to include up to an
16Jun Companies embracing USPS sampling
The USPS recently distributed its first round of “Sample Showcase” mailings, an innovative co-op service delivering packages full of food and personal care sample items, helping marketers reach a target audience of mothers in Austin, Texas, Chicago and Denver. Established consumer-packaged goods companies, including Secret and Starbucks